Selections Global
Selections Global
Brand Identity
Selections Global is a new conglomerate that came to us seeking a brand identity to represent its business as a global parent company. It plans to enrich and invest in businesses that align with its values, with the resources needed to grow. It also aims to start new ventures with the sole purpose of making a positive global impact on people and communities.
Year
2026
Category
Branding
Services
Branding
The Logo
The monogram is designed to depict a tree for growth and movement with the letters S and G incorporated to reflect how the business is rooted in its foundations. The strokes are inspired by the movements of a shooting star to symbolise the precision of their choices and the rare impact the business will make for its consumers and other businesses. This design focuses on creating a symbol that is set apart, quality and scalable.
Colour
The brand required a palette that was minimal and focused, yet flexible enough to stretch across the different ventures it plans to open. A restrained set of core colours keeps the identity consistent and recognisable at the parent level, while leaving room for each new business to carve out its own character without breaking from the whole.
Adaptabilty
The brand is now evolving into new areas of production, including web, print, and beyond. Its simplicity means it can be positioned and adapted across any platform, reflecting the same flexibility and global reach that define the business itself.
Testimonial
Eve, you did an amazing job!
CEO of Selections Global
NFU Mutual
NFU Mutual
A full digital transformation for the UK’s leading rural insurer