Erase the Racism

A campaign to draw awareness to the persistent issues of race and beauty, also known as colourism. The projects consists of a series of 10 posters containing real statements based on everyday axioms that people have heard or seen via social media. The statements are challenged by erasing out what we shouldn’t be saying through desaturating the image and converting them into positive statements which remain in colour. The posters accompanies the website which encourages many people to share and read stories from many people about the topic inspired by everyday sexism. The campaign is explored through the imagery of different skin colours, labels/markings, and make-up to enhance the meaning of these statements.