Allica Bank

Allica Bank, a forward-thinking financial institution, a modern relationship bank, committed to empowering established businesses to succeed.

The problem
As digitally focused challengers, they aimed to set themselves apart in the competitive landscape by prioritising customer transparency, superior data analytics, and the integration of emerging technologies to create a distinct value proposition. Allica Bank recognised the need to redefine its brand and extend the rebrand across its digital estate, including the marketing website and mobile banking app. In a digital-first era, it was crucial for challengers like Allica to distinguish themselves through exceptional customer transparency and experience. This transformation required a keen focus on superior data analytics and the incorporation of emerging technologies.

Role
Design Lead

What We Achieved

Our collaboration with Allica Bank resulted in the establishment of a robust brand identity that included additional assets to set the bank apart. We successfully showcased the application of this identity across various touchpoints, bringing a strong and cohesive brand personality to their digital touchpoints.

Digital Application and Mobile App Improvements

In response to the challenges posed by the evolving digital landscape, we designed and developed a web and mobile iOS app that adhered to fundamental principles while elevating components for enhanced usability. The mobile app improvements included refined prototypes, enriched user interactions, and a seamless user experience. By prioritising innovation and user-centric design, we ensured that Allica Bank’s digital platforms aligned with their commitment to transparency and cutting-edge banking experiences.

In conclusion, our collaboration with Allica Bank resulted in a successful rebranding effort that not only established a strong brand identity but also showcased its consistent application across diverse touchpoints. The improved web and mobile app experiences reflect our commitment to elevating the digital presence of Allica Bank and ensuring a distinctive and user-friendly interaction for their customers.